- The importance of colors
Color has a huge impact on our emotions, our perceptions, and our spiritual and physical well being. When choosing colors for your brand, color will represent you, your business, and your message, so it is important to know whether you are choosing the right color? Understanding the meaning behind color is important.
- The color Red
Red is a very vibrant color that signifies passion, love, courage, happiness on one end; danger, blood & violence on the other side, both strongly. So, it is a coin with two sides, broadly love and war. This is the uniqueness of red.
- Use of red color in our daily life
Tomatoes, cherries and carrot are very good for health and all of them are red in color. Red chillie give a very good taste to the food
Traffic signals have red colors in it. The reason behind this is to stop the vehicles because this color scatters the least in the air molecules. Hence it is also visible in rain and fog. It is also the international color for stop.
Teachers use red pen while checking, because red is an attention seeking color and is quickly shown on the answer sheets.
Red is the most popular color used on flags in the world. Approximately 77% of all flags include red.
RED AS A STRENGTH
- Color of love and affection
Red is the color of love which is used by the couples for displaying their love and affection by giving red roses and other red things to each other. Red balloons as well as red dresses are associated with true love on Valentine's day.
- Good Omen
In Indian culture, red is a very holy color and is considered as a sign of good omen. It is associated with the beautiful and pious bond of marriage indicating the start of new life. Also, for any spiritual events like pooja or festivals like Diwali, Kumkum is considered to be a very essential part of the pooja.
Red is seen as a color of power and therefore business people use it as color of their tie and it is the red carpet for the celebrities and VIPS. It is also used to represent socialism. The oldest symbol of socialism, the Red flag dates back to 18th century & the French revolution- 1848.
Red is used by some corporate companies, for example Coca-Cola: Coke used red to represent happiness, power, freedom & liveliness. Red can stimulate appetite, which makes it an excellent choice for branding a food or drink. This shows that colors are not meant for just visuals but they will impact subconsciously the psychology of a person & play an integral part in the success of the brand/ product.
RED AS A WEAKNESS
- War and Blood
If white is said to be associated with peace, then red signifies war, blood bath, terrorism and likewise. Mainly, because our blood is red, and seeing blood signals a warning. So red, is associated with a warning reaction, one's injured and must be attended immediately. Lots of blood means a probable death, so it's also a reaction to a dangerous situation.
As and when people get angry their face gets red with anger. A red angry face can never be said well in any case. Also, signs of danger and stop are in red color too, as mentioned before.
- Sign of loss
While green is the color for profit, red is a color used to represent the loss in the value of a particular share in the stock market. The saying “in the red” means losing money, no money, or overdrawing your account at the bank and is thought to come from the feelings of stress and anxiousness.
- Last word in VIBGYOR
It is the last word in VIBGYOR signaling it’s the end of all the colors of life.
- Both good and bad
The color red is an intense color that is packed with emotion ranging from passionate, intense love to anger and violence — representing both cupid and the devil. It is a strong, stimulating color that represents excitement and energy.
- Some popular phrases
The phrase “paint the town red” is associated with celebration, partying, fun, and excitement.
The phrase “red flag” is often used in reference to a warning of danger, problems, fighting, and war.
Thus, red is the color of life and it becomes threatening to life when the red in the body gets low at some point of time. If it is good at some point then it bad at times too. And perhaps this is what everything is all about.
If you want to have a brief idea about how to present these points in front of a group, do watch the video-